If you are selling products, then you either already know you need to get your products into 3D, or you are already losing the race.
What is rich media 3D files?
Rich Media 3D files are 3D models or "digital twins" of products that allow incredible customer experiences and increase overall conversion.
In fact, Wayfair states "View in my space features with 3D models have shown to increase conversions by 3x".
In this post-COVID 19 world, eCommerce has accelerated as has the timeline for the deployment of 3D models.
You don’t need an app anymore to view AR models. By now the technology has been deeply integrated into the mobile operating systems iOS and Android as both Google and Apple see the enormous potential.
You also can deploy 3D Rich media files now natively within Shopify, Wayfair, Amazon, Ikea as well as many other marketplaces. Currently, Shopify has a one of the best implementations.
In almost all other cases, with a simple link, you can still achieve AR and 3D with your smartphone. Almost two billion smartphones have this capability at present (March 2020).
iOS/Apple AR requires an iOS or iPadOS device with iOS 11 (or later) and an A9 processor or later; in detail:
– iPhone 6S or later – iPad Pro (all models) – iPad (5th generation) or later – iPad mini (5th generation) or later – iPad Air (3rd generation) or later – iPod touch (7th generation) or later
Shopify reports high conversion rate increases after offering built in support for 3D models and video. Learn more about how easy it is to both convert your products into 3D and deploy them to your online store.
The primary discussion centered around the need for digitizing product catalogs into 3D for eCommerce. We learned merchants can increase sales conversions and reduce returns by deploying this cutting edge technology today. We also learned the best way for merchants to get 3D models of their products.
