Deploying 3D Models for Ecommerce: Learn How it’s Done


Why you should care:

3D models are being used in ecommerce stores all over the internet. If you aren’t using them in your store now, you may be missing out on potential benefits. Understand the process and ensure you aren’t choosing the wrong 3D model provider for you.


Meeting the Standard:

It has become an expectation to show the best representation of your product online. Providing photo realistic 3D models and augmented reality features are one of the best ways of doing this. COVID 19 has challenged the world, and the demand for ecommerce has accelerated along with the need for deployment of 3D models. Don’t sleep on the possibilities, broaden your understanding and learn about your current options. 


What you can do with 3D models:

Let’s get into the actionable applications of 3D model files:

  • Showcase product listings in 3D your customers can easily admire quickly at all angles
  • Augmented reality mobile view in your space features
  • Marketing content creation and innovation (3D video/after effects, website features, social media content, QR code previews, etc.)
  • Virtual reality options


What are the benefits?

The uses are impressive, but what are the benefits?

  • Meeting current customer expectations and trends
  • Increase conversions by providing a realistic representation of your product
  • Reduce returns by setting accurate expectations to your customers
  • Boost your creative asset archive with deployable 3D model files


How are 3D Models Created?

It helps to know some of the basics before discovering your options. 3D models are created by a person using software after receiving an image of the object.

“3D modeling is a technique in computer graphics for producing a 3D digital representation of any object or surface. 

An artist uses special software to manipulate points in virtual space(called vertices) to form a mesh: a collection of vertices that form an object.” 

Josh Petty, 3D Model and Animation Artist, Founder of Brain Jar


Imagine you are a shoe manufacturer and you want a 3D model created for your entire collection, how is this done?     


Ecommerce Nirvana… Your Product Becomes 3D

Depending on your provider, here are some options:

  • Uploading/sending 2D images to create a 3D model that is an approximation of your product
  • Uploading/sending videos that display all angles of your product
  • Brilliant and structured light technology 
  • Stereoscopy
  • Time of flight (ToF)
  • Laser triangulation
  • Machines/software that use photogrammetry to capture multiple images, often hundreds, that are then transformed into a 3D model

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